Every business leader today faces a quiet, persistent fear: Are we moving fast enough?
Look around. Once-dominant companies have become case studies in obsolescence-not because they managed poorly, but because they innovated poorly, or too late.
Blockbuster laughed at Netflix. Nokia dismissed the smartphone. Kodak invented the digital camera and then buried it. These weren’t failures of effort. They were failures of innovation systems.
This book exists because innovation has been mystified for too long. It’s treated as a flash of genius, a quirky off-site, or a department you visit once a quarter. That’s nonsense. In the modern business landscape, innovation is a discipline-as structured as finance, as measurable as operations, and as essential as strategy.
by: Prof. Dato’ Dr. Ahmad Bin Ibrahim
